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Jethro Haynes

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TETRAPAK - SUGARCANE CAPS

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Models created for a campaign focused on a new carton cap made from 100% sugarcane. The logo was a curled sprout. Photography James Moriarty.

Created this promo zine for my awesome agent and pal Kat at Totally Reps in NYC. Was a treat to art direct and design this as well as to liaise with all the artists on the roster.

I drew the cover art, my page and created the logo. Kat and myself worked out the concept based on our shared love of zines from our youth.